Hyundai i10 World Cup 2010 Cars

The FIFA World Cup 2010 starts 11th June 2010 to 11th July 2010. Hyundai as a official vehicle sponsor of FIFA world cup this year, it’s making this opportunity to promote their cars.

What Hyundai did was they took 2 Hyundai i10, or know as Inokom i10 here in Malaysia and put it with as much as football theme to it. The body of the World Cup i10 is covered up with artificial grass like material which symbolized a football field, the rims cover is done using half of a the football. The top of the car is attached with a Hyundai Logo huge football and a goal just enough to fit the Hyundai Football if you were to kick in.

Both interior of the 2 Hyundai World Cup Cars are different. One is decorated with Hyundai blue theme with World Cup spirit, where as the other one is just plain grass theme. The headrest of the car seats has been replaced with Footballs as headrest.Would you as a crazy football fan like one of these World Cup cars?

The side mirror is design with a pair of football boots. Even the wipers are fitted with Football goal keeper’s gloves.These World Cup i10 cars are built by Hyundai UK. Hyundai will use Hyundai i10 World Cup football cars to promote the World Cup activities throughout the United Kingdom. One interesting fact, that these 2 cars are the same cars that Jeremy Clarkson from Top Gear UK that he damaged previously. If you want to know more about the standard version of Hyundai i10 or Inokom i10, we will be talking about in few days time.

source:http://www.fastmotoring.com

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Testosterone drives men to buy fast cars

Men's testosterone levels rose when
they drove a Porsche. (CBC)

Testosterone is what drives men's desire to own fast cars, according to a study published in the journal Organizational Behaviour and Human Decision Processes.

Researchers at Concordia University's John Molson School of Business in Montreal took 39 willing young men and let them take a cruise in a $150,000 Porsche 911 Carrera Cabriolet.

The men were then asked to drive a 16-year-old Toyota Camry.

They drove each vehicle once on a busy street where they would be seen by women, and then again on a quiet road.

After one hour, the men's saliva was tested for testosterone.

The researchers found that in the sedan, the men's hormone levels remained low, but in the sports car, testosterone levels stayed high — with or without an audience.

"In other words, just put a guy in a Porsche, and his testosterone levels shoot up, whether people watch or not," said marketing professor Gad Saad, the study's lead researcher.

Saad said the study is evidence of "sexual signalling," similar to animals in the wild, where males try to prove to females they're the best breeding stock.

"It's literally the peacock's tail. It's the human version," said Saad.

"It's saying, 'all you pretenders out there — you couldn't be driving this Aston Martin — you couldn't even rent it.'"

But, Saad said it is unlikely the car would have any long-term impact on a man's libidinal drive.

"What it can certainly do, is it can serve as an honest signal of your social status," Saad said.
[Source: http://www.cbc.ca]

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